The Art of Lax Blog

For the player, coach, parent & lacrosse enthusiast in us!

Making a “Win-Win”

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“There are no strangers here, only friends you haven’t yet met.” 

William Butler Yeats (Irish writer & poet. 1865-1939)

At the 2009 US Lacrosse Convention, the Power-Tek Performance Gear company were my neighbors in the Vendor Hall.  Owners and brothers, Jim and Tom Lalli, kept me company during the long hours of the event, telling stories and jokes.  During the down-time we perused each others products and inventory, telling the reasons behind both brands.  By the end of the event, Jim bought the original of “Clear” telling me it looked exactly like his son who is a lacrosse goalie.

A year later, at the 2010 Lacrosse Convention we found our booths diagonally across from each other and continued our friendship from the year before, while catching up on our business status. I told Jim and Tom that my spring club lacrosse team ordered their “Dominator shorts” and became a big hit among my teammates.

We even made their “Shooter Shirt” a jersey for the most recent “War at the Shore” lacrosse tournament in Brick, NJ with The Art of Lax™ image of “Crank” screened on it.  Unbeknownst to me, both Jim and Tom were at the tournament as well, as Power-Tek sponsored a few teams there and while my team was not sponsored it was good to represent their product overall.

At the 2011 Lacrosse Convention, our booths were far apart, on opposite ends, but that didn’t hinder us to say hello once in a while during lunch and/or bathroom breaks.

Present Day.

Power-Tek Performance Gear proposes to design a full-page ad for the 2011 NCAA Men’s & Women’s Final Four of Lacrosse using images from The Art of Lax™ portfolio.  The thousands of fans scheduled to pack both events, we agree that it is a “win-win” for both brands.

A few weeks ago, the three of us recently met up for dinner/drinks in Hoboken, NJ after work to discuss the possible things that may arise.  I mentioned how funny it was not knowing, back then, both business (practically strangers) would ever come to a stage like this.  Jim added this quote that really stuck and defined the unpredictable road looking back,

It’s not about the classes you take, but the hands you shake.

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Written by theartoflax

May 10, 2011 at 5:29 pm

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